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Midnight Moment


One video from the 2017 Moving Image art fair will screen nightly on the 45-50 electronic billboards in Times Square for the month of March 2017.

Image: Lorna Mills’ animated gif, Mountain Light/Time, selected from Moving Image 2016 for the March Midnight Moment. Courtesy the artist and TRANSFER Gallery, Brooklyn, NY.

Image: Lorna Mills’ animated gif, Mountain Light/Time, selected from Moving Image 2016 for the March Midnight Moment. Courtesy the artist and TRANSFER Gallery, Brooklyn, NY.

Moving Image is also very pleased to announce our continued collaboration with Times Square Advertising Coalition (TSAC) and Times Square Arts on their ground-breaking public art program, “Midnight Moment,” the largest coordinated effort in history by the sign operators in Times Square to display synchronized, cutting-edge, creative content on electronic billboards and newspaper kiosks throughout Times Square every night. For the fourth year, Moving Image will solicit proposals from artists represented by galleries participating in the fair to have their work shown on Times Square’s electronic billboards.

“Our ongoing collaboration with TSAC and Times Square Arts has been so rewarding for the artists participating in the program,” said Moving Image co-founders Murat Orozobekov and Edward Winkleman. “And for the galleries participating in the fair, as well. Their opportunity to build important relationships with these essential New York City arts organizations has resulted in a range of collaborations beyond each March Midnight Moment. We are delighted to work with them again and introduce our international galleries to their programs and vice versa.”

Sherry Dobbin, Creative Director, Times Square Alliance and Director, Times Square Arts adds, “Midnight Moment brings the world’s best digital artists to the world’s largest digital art stage and our partnership with Moving Image is another example of how Times Square can connect with an international touchstone of artists working in digital media.”

About Midnight Moment
Midnight Moment is the largest coordinated effort in history by the sign operators in Times Square to display synchronized, cutting-edge creative content on electronic billboards and newspaper kiosks throughout Times Square every night. The program premiered in May 2012 and is organized and supported by the Times Square Advertising Coalition in partnership with Times Square Arts, the public art program of the Times Square Alliance, with additional partners of participating sign holders and artists.

Each night, Times Square becomes a digital art gallery through dazzling visuals on select billboards and newsstands. Every show begins at 11:57 p.m. with a “countdown” that signals the start of the three minute nightly presentation. Past artists featured in the program include Peter Fischli and David Weiss; Laurie Anderson; Antony Nagelmann; Jesper Just; Shahzia Sikander; Rashaad Newsome; Osgemeos; Eric Dyer; Richard Garet; Andy Warhol; Peggy Ahwesh;  Marco Brambilla; Rafaël Rozendaal; Sebastian Errazuriz; Charles Atlas and Antony; Noah Hutton;  Ryoji Ikeda; Daniel Canogar; Alfredo Jaar; Isaac Julien; Robert Wilson; Tracey Emin; Seoungho Cho; Vicki DaSilva, Surabhi Saraf, and Elly Cho; Erika Janunger; Takeshi Murata; Bel Borba with Burt Sun and André Costantini; Zach Nader; Brian Gonzalez (aka Taxiplasm); Björk; JR; Ryan McGinley; Jack Goldstein; Nature Theater of Oklahoma; Ezra Wube; Laleh Khorramian; Brian Dailey; Leslie Thornton; and Yoko Ono. For more information on past projects, please visit:

TSAC-Logo_150WTimes Square Advertising Coalition (TSAC) is a trade association comprised of major advertisers, retailers, real estate firms, media companies and other businesses involved in the outdoor sign industry in Times Square, along with organizations representing Broadway and the community.   Members of TSAC include:  ABC Regional Sports & Entertainment Sales, Clear Channel Spectacolor, Daktronics, D3 LED, Digital Domination, Hines Management, Jamestown One Times Square, Lamar Advertising Company, Landmark Sign & Electric, Metro Media Technologies, Newmark Knight Frank, North Shore Neon, P.R.omotion!, Sherwood Outdoor, SL Green, Times Square Alliance, The WOW Factor and Thomson Reuters. www.timessquareadcoalition.org. Follow TSAC on Twitter at @TSACNYC.

timessquarearts_logoTimes Square Arts, the public art program of the Times Square Alliancecollaborates with contemporary artists and cultural institutions to experiment and engage with one of the world’s most iconic urban places. Through the Square’s electronic billboards, public plazas, vacant areas and popular venues, and the Alliance’s own online landscape, Times Square Arts invites leading contemporary creators to help the public see Times Square in new ways.  Times Square has always been a place of risk, innovation and creativity, and the Arts Program ensures these qualities remain central to the district’s unique identity. Generous support of Times Square Arts is provided by the New York State Council on the Arts, the New York City Department of Cultural Affairs, and the National Endowment for the Arts. Visit http://www.timessquarenyc.org/times-square-arts/index.aspx for more information. Follow us on Twitter and Instagram at @TSqArts.